Tide.com
A complete redesign of Tide.com, updating it for the modern and responsive web as well as aligning it with Tide’s evolving marketing visuals and design language.
Leading to the design phase, inspiration was gathered regarding fun, engaging, educational interactions, as well as moments of whimsy from a variety of websites.
Role: Product Design, Art Direction
Product Detail Pages
Multiple Article Templates
Including a stain removal article finder.
Product Landing Pages
The Process
Less a linear process, more the elements that I keep in mind while designing.
The Problem
Modernize Tide.com, aligning it with new branding, introduce new, engaging interactions
Research
Gathered inspiration for both design, animation, and interactivity. Presented these findings to the client.
Ideation
Design was started without wire framing, and iterations were quickly vetted.
Brand Identity
Made sure that the design matches the message Tide wants to project into the world.