Pepsimoji

To promote their new set of emojis – Pepsimojis – Pepsi took over Times Square for two days, giving fans the opportunity to become their own Pepsimoji, and have their own face featured on Times Square billboards that ran hourly for the following two weeks, as well as shared on their social media feeds.

For this project, I animated each emoji, as well as created the files that were sent to each respective billboard, created to their unique specifications.

Role: Designer, Animator

Case Study