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IBM Cloud Data Services

 

IBM Cloud Data Services 

An initial rebrand of IBM's Cloud Data Services. I worked with others to create a new brand system including a glyph, color system, graphic elements, and style guide which were then spread across multiple mediums including: banner ads, television spots, event spaces, social media and more.

Role: Design, Art Direction, Animation, Illustration

 
 

Glyph & Graphic Elements

The glyph and graphic elements were designed to symbolize core tenants of IBM Cloud Data Services: Data Interaction, Connection and Comprehension.

 
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Extensive Branding

For banners, social media, posters, billboards, and more.

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IBM Cloud Data Services at Interconnect

IBM Cloud Data Service branding at the 2016 Interconnect conference. Featuring Crunchers, a Hungry Hippos type game, projected onto a giant dome.