An initial rebrand of IBM's Cloud Data Services. I worked with others to create a new brand system including a glyph, color system, graphic elements, and style guide which were then spread across multiple mediums including: banner ads, television spots, event spaces, social media and more.
Role: Design, Art Direction, Animation, Illustration
The glyph and graphic elements were designed to symbolize core tenants of IBM Cloud Data Services: Data Interaction, Connection and Comprehension.
For banners, social media, posters, billboards, and more.
IBM Cloud Data Service branding at the 2016 Interconnect conference. Featuring Crunchers, a Hungry Hippos type game, projected onto a giant dome.