A complete brand overhaul for The Venetian Resort’s membership loyalty program, Grazie. This included creating a new look & feel (and logo), and updating collateral and web presence.
Role: Product Design, Graphic Design, Art Direction
Completely revamped the Grazie member’s web experience, and updated the branding.
I participated in exploring possible updates to the Grazie brand, including Logos, Colors, Tone and new Membership Card designs. The client chose a coworker’s direction in the end, but I went on to help align Grazie collateral to the new direction: Emails, Newsletters, Signage and more.
Note: All imagery is used only as reference and inspiration.
A whimsical, playful riff on an elegant, vintage drop cap. This monogram represents Venetian’s fresh spin on the artful and elegant history of Venice.
The Venetian. Where luxury lightens up. This direction takes inspiration from the Carnival, with neon colors adding a modern twist.
An update to the Grazie Membership portal, merging the new Venetian Resort & Hotel branding with the new Grazie design direction.