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caelin cacciatore
  • Work
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  • About
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Grazie

A complete brand overhaul for The Venetian Resort’s membership loyalty program, Grazie. This included creating a new look & feel (and logo), and updating collateral and web presence.

Role: Product Design, Graphic Design, Art Direction

 
 

Updated Logo and Site

Completely revamped the Grazie member’s web experience, and updated the branding.

 

Old Logo and Grazie Membership Portal

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New Logo and Grazie Membership Portal

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Grazie Brand Explorations

I participated in exploring possible updates to the Grazie brand, including Logos, Colors, Tone and new Membership Card designs. The client chose a coworker’s direction in the end, but I went on to help align Grazie collateral to the new direction: Emails, Newsletters, Signage and more.

Final New Identity & Tone by Didima Arrieta and Dan Ahern

Note: All imagery is used only as reference and inspiration.

 
 

Design 1

A whimsical, playful riff on an elegant, vintage drop cap. This monogram represents Venetian’s fresh spin on the artful and elegant history of Venice.

 
 
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Design 2

The Venetian. Where luxury lightens up. This direction takes inspiration from the Carnival, with neon colors adding a modern twist.

 
 
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Refreshed Grazie Website Design

An update to the Grazie Membership portal, merging the new Venetian Resort & Hotel branding with the new Grazie design direction.

 
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