bacardi loud & untameable

Provided art direction & initial copy lock-up for Bacardi Loud & Untameable. This went on to inform the design of posters, site banners, facebook and twitter social assets, a Pandora skin, a branded Youtube channel, and more.

All of which supported and culminated into a live broadcast of Bacardi's Cuban Independence Day Concert. 

Role: Art Direction, Design

Initial Copy Lock-up

Case Study

Copy Lock-Up In Use